Christina Aguilera is going to be the face of a new sterling silver collection by London jeweler Stephen Webster. The first ad campaign is set for release in the April issue of W. Webster said of Christina:

“She was a real coup for us. She’s our longest-term regular client and the right age for the brand. We think she’s in the most glamorous period of her life right now, and she is the main source of inspiration behind the collection.”

The photos were shot by Vincent Peters in black-and-white and color, using the inspiration of Alfred Hitchcock. Webster added:

“I have always loved Hitchcock’s films, and to be able to transport Christina and my jewelry into that classic setting was an amazing experience.”

Aguilera said:

“Working together on this campaign and collection has been an incredible experience. I am honored to be a part of it all.”

Webster explained his excitement for the new line because it brings him back to his early days, 32 years ago:

“Big colored gems were cheaper then. But today, a tourmaline ring is $10,000! It’s all become very serious. Now I can design what I want, and I’m more carefree because the price is something like $300. My team is young, and they’re enjoying themselves. And this new line also runs more closely with fashion.”

I agree that Christina is probably the right age to promote this type of jewelry. It sounds like an interesting new line. Christina is making the a lot of cash these days between selling photos of her baby and getting this gig eh?

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